This is NOX's new graphical profile. New logo and a new visual appeal – on all levels. Bright, unique and unlike anything else in the NOX industry.
My work started in a new logo and colors/fonts in a graphic manner and ended in the production of a new website, templates for all Office programs and social media.
The logo
The work on the logo has worn out about twenty more or less fantastic ideas. Many of them really, really good - up to the point when there were only two of us left in the NOX office late one Friday afternoon sitting in the company's old premises on Oxtorgsgatan.
Then I got grain of something in the back of my head. What emerged was a completely irregular, hand-drawn word picture, nothing lined up, the X hanging too high in the air above the O - and we loved it from the first second.
The offset optical center point also makes it difficult to center it mechanically. It simply has too much charisma for that, we tend to say.
Typography
We combine the fonts Geomanist and Playfair. The combination with the Playfair series from Google fonts is a nice match and gives us many opportunities to really take advantage of when we create word images that highlight strong messages.
Geomanist is most important. The style has an appealing shape, clean and elegant, with a combination of geometric shapes and humanistic rhythm. Geomanist is created by Atipo, a small studio of Spanish creators Raúl García del Pomar and Ismael González. The beautiful font is available in 18 styles – from the elegant and delicate thin weight Thin to the extremely strong Ultra weight. Combining them and playing with the contrasts, the odd x-height and the warm shapes is a pleasure. Kerning goes like a dance – the ligatures are numerous and extremely well done.
Graphics profile – the colors and graphics
The graphic is a rhythm, a beat that pulsates from the logo. or from a cloud which is itself an expanded puffy and fluffy silhouette of the logo. Or from the heart – passion, love and trust is an attitude that takes place among the absolute core values of NOX.
The graphics pulse. Both the inner fully colored surface and the rings radiating from it.
New website
Created in Squarespace and the hub of the company's new look.
In addition, with a number of nice tricks in the interface.
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